Situated in Helmsley, one of North Yorkshire's most popular & picturesque market towns, among the rural splendours of Ryedale at the edge of the North York Moors.
The small shop front rather belies the delights here; a somewhat eclectic collection. Raku glazed animals by the Rudge family, children and life studies by Walter Awlson. Oils, watercolours, pastels and limited edition prints.
Moorcroft pottery is a speciality with greetings cards to suit most occasions. You will definitely find something different. Everyone is very welcome. This is very much a family business and we do hope you will come in and browse.
It is widely accepted that William Moorcroft, founder of Moorcroft pottery, bequeathed his legacy through the language of ceramic design and the tremendous contribution that he made to the Applied Arts. Yet, in truth, William was no different to most ordinary family-men who will always see their true legacy in their children. When Walter Moorcroft was born on 17th February 1917 to William and Florence Moorcroft, a wonderful combination of a father’s creativity and a mother’s pragmatism was passed on to a whole new generation.
In 1975, the original Magnolia design was launched. Inspired by magnolias seen by Walter Moorcroft, son of Moorcroft’s founder, William Moorcroft, in the grounds of Hodnet Hall, Shropshire. Magnolia was first exhibited in February 1976 with spectacular pink flowers on a blue ground. Later ivory, yellow, and olive green grounds were added to the original combination. Within 18 months of its inception, the design was being sold in all five continents.
February 2017 marks one hundred years since this remarkable man was born, and 30 years since his retirement as sole designer in his family business.
Senior Designer, Rachel Bishop, takes a new handle on one of Walter’s earliest and most familiar designs. Her contemporary counterpart carries the name of Hodnet Hall. The design itself sees bountiful magnolia blossom, with petals coloured in delicate pink, intensifying to burgundy.